Tweet The other day I received a very interesting email. It was from an advertising agency and they asked me if I would be interesting in embedding in my Spanish site a video of one of their clients. It was for the campaign in Argentina for Stella Artois. They said they would pay me for every hit coming from my motherland. They also tried to sell me the idea by telling how well made the piece is and how much the people visiting my website would enjoy watching it.
I would be lieing like a campaigning polititian, if I said I wasn't at least a little flattered by the offer. After all, whether we like it or not, Stella Artois is (at least for the moment) the flagship product of the biggest brewing group in the world. That, either directly or indirectly, my blog has caught their attention is something that makes me feel pretty good.
Needless to say, I rejected the offer. It is a moral question, I didn't even bother to see how much they would have paid me (though if the email had mentioned a amount in Euro of several digits I would have thought about it a bit longer. Ha!). From the beginning I've been critisising both the beer and the company that makes it very strongly, so I didn't think putting some of their promotional material would have been correct. And I also doubt that my regular visitors would have liked to watch that video as much as the email claims.
I did watch the video, I won't tell you where, though I am sure many of you have seen it already. It is one of those culturally ascetic pieces, typical of many global companies. Well produced, it is, but it is also something that could have been used for pretty much any other kind of product, the brand doesn't show up until the last couple of frames. On the other side, the creators seem to ignore the fact that in Argentina Christmas is celebrated in Summer. I have never understood why so many companies down there use winter iconography in a country where, around then, temperatures can easily get to 40°, senseless. There is one very funny thing at the end, the slogan "Originally Created for Christmas". I was completely unaware that Stella Artois was a Christmas beer. Maybe that is why I don't like it, I've always drunk it out of season.
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