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Showing posts from June, 2015

How Gambrinus took the piss out of everyone

Gambrinus seems to have picked the ball right where the Budweiser Superbowl ad left it, and ran with it, full speed, head down; subtlety be fucked. What they've done with Pivovar Patron is, in a way, amazing (and quite insane).

For those out of the loop, this is how the story goes:

A month or so ago, the beers from a new microbrewery, Pivovar Patron, a jedenáctka and a desítka, started to show up at pubs and some events, already with branded glasses, coasters and other marketing trinkets pretty well put together, according to reports. The brewery claimed to be from Čepice, a small village in South-West Bohemia. But it seemed that the facilities weren't ready yet and Richard Chodora at Pivni.info wondered where the beer was actually brewed.

So far, nothing strange. Microbreweries that claim to be from a specific place that has no brewery, at least not yet, aren't new; Pivovar Malešov is a good example, and there's one, Pivo Starosta, that's from a town that doesn…

A birthday day-trip

For her thirty-tenth birthday, my wife had decided that having a party at home was a lot more hassle than she could be arsed with. Instead, she said she wanted to go on a day-trip, just the three of us (plus the dog). The place had to be somewhere close enough, where we hadn't been before—at least not with our daughter—and where we could do something other than sitting all day at a pub (much to my chagrin).

Prachovské Skály checked all the boxes. This national park in Český Ráj, near Jičín, is a bit over an hour and a half away by car from where we live; we had been there once, but almost 10 years ago, with my parents in law (not what I would call a basketful of fun), and it had a few other interesting spots nearby.

It was raining when I got up early in the morning, and the forecast for the rest of the day wasn't encouraging. However, by the time the rest of the family had woken up, the sun was politely telling the clouds to bugger-off, and the weather ended up being almost p…