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Showing posts from April, 2019

Stone Berlin's Failure Shouldn't Surprise Anyone

Joe “Thirsty Pilgrim” Stange, writing for Good Beer Hunting, goes behind the headlines with an insightful story on the failure of Stone Berlin, reviewing, among other things, the difficulties the California based brewing company faced when putting together their brewery in the German capital.

Though there’s no doubt that the delays and unexpected costs contributed its ultimate fate (and I sympathise Koch’s frustration with the builders), I believe that, even if everything had gone according to plan (which hardly ever does), the enterprise was doomed for the simple reason that it had arrived way too late. Let me explain.

The first time I head about Stone’s plans to set up shop in Europe was ten years ago – and it’s possible that even Berlin was being mentioned then. To put it into perspective, this was a time when Brew Dog was still using their first brewery and their Punk bullshit was taken seriously by not few; a time when De Molen, Meantime, Nøgne Ø, Birrificio del Ducato, and Cíbel…