Tweet The other day the girls from 2D2dspuma wrote a long and very good rant about what they expect from craft beers (they own a shop in Barcelona, the centre of the craft beer movement in Spain). In a nutshell, the beers should be good and interesting (what is that makes a beer interesting is perhaps topic for another discussion, but even if it's in Spanish, read the post).
In the comments, one of the authors of Hipos Urinatum says he mostly agrees with what's written above and adds that in his reviews he prefers to be lenient towards micro-brewers, something I'd already seen mentioned more than once. The reason, setting up a brewery is really difficult and bad reviews from popular bloggers can harm their business.
I'm well aware of the the difficulties and risks of starting up a brewery, of how hard it is to find people that will buy your products, and I've got no doubt of the growing importance that blogs are having and that is why I really like supporting these brewers.
But what if they make bad beer?
And I don't mean something I don't like or find boring, but something badly brewed. Do we really have to go easy on those beers and their brewers? Why?
Many of them don't work with professional equipment, aren't qualified to brew commercially and have little, if any, idea of quality control (and no, "my cousin and my mates like it a lot" is not quality control) or simply don't have enough talent. However, they still expect us to pay premium price for their sub-par beers.
I'm convinced that these people aren't cynics that just got on a fad to make a quick buck (and if any of them are, well, they are morons to begin with). At least most of them surely are people with a lot of enthusiasm and passion for beer, but the reality is that today more than ever we should get good value for our money and unfortunately, their beers aren't worth it. If any negative review of mine or other bloggers is bad for their business, I'm really sorry, but first and foremost I'm a consumer and think like one.
Being lenient towards them is being unfair with those that have invested and still invest enough time and money on equipment, learning, quality control, etc.
Travel to the Czech Republic and stay at the best Prague Hotels