16 Nov 2014

Here you have a bit of Sunday bollocks from Spain



A specialised store form Catalonia has been kind enough to explain to us the reason why craft beer isn't so cheap (in Spanish) with four, very simple arguments that will surely end the heated debate about prices. The following is the first of them (translation mine):
Limited production. This kind of beer can't be bought in another city or region, unless it is an on-line store, specialised in craft beer like Beer Delux. The range of craft microbreweries is no more than 100 km. It is a quality product that could be altered if exposed to inadequate temperatures. The production is limited and sells-out more easily. It is an exclusive product (emphasis in the original) and clients are aware that if they don't buy it at that moment, they might not be able to buy it until a year later.

Bugger me! And all this time I thought it was because of the economies of scale, the margins set by distributors, retailers, restaurants and bars, and the acceptance of a certain part of the market. What a fool I've been!

No, really, mate. You must be joking!

I could go on with the thing about the indigenous raw materials, the innovation, and other gems that can be found in this box of bollocks, but I believe the quoted paragraph says more than enough.

It is hard to believe that in this day and age there are still people who take us for such idiots.

Na Zdraví!

PS: Personal preferences aside, I don't subscribe to the argument that good beer must be an everyman's drink, nor that it must a drink for the privileged. It can be both, and every company is free to target any kind of consumer they want, but they should do it without insulting our intelligence.

6 comments:

  1. this problem we have even in Latvia, where craft scene is very tiny

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    Replies
    1. Could it be that the smaller the scene, the bigger the bollocks?

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    2. Without a doubt. Now that the London craft brewing scene is so big, those who launch and expect ludicrous prices from pubs for their beers can be safely laughed out of town - I'll just buy the same quality beer far cheaper from someone who understands business.

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  2. Defenetly "Spain is different", we are doing our best to sell best craft beers in a country of wine tradition and cheap beer consumers. Thanks for your comment, it helps us, Bollocks, to go one Cheers ! :-)

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  3. "Bugger me! And all this time I thought it was because of the economies of scale, the margins set by distributors, retailers, restaurants and bars, and the acceptance of a certain part of the market. What a fool I've been!"

    That´s brilliant! Here in Brazil, beer snobs roam everywhere. There´s this famous retailer in Sao Paulo that managed to get a few Westvleteren 12 boxes, and it sells each 330ml bottle for 60 euros (those babies are spoiling under the lights and the 30 degrees of the brazilian summer). The average price for an american craft bottle (and even local brazilian ones) is over 7 euros, but can go higher. Of course, taxes are always to blame. And the new hype is the 'session' beers that, as they say, are made to be drunk in "large quantities"... I wonder who´s able to drink a 7-euro beer bottle in large quantities.

    Cheers!

    ReplyDelete
  4. "Bugger me! And all this time I thought it was because of the economies of scale, the margins set by distributors, retailers, restaurants and bars, and the acceptance of a certain part of the market. What a fool I've been!"

    That´s brilliant! Here in Brazil, beer snobs roam everywhere. There´s this famous retailer in Sao Paulo that managed to get a few Westvleteren 12 boxes, and it sells each 330ml bottle for 60 euros (those babies are spoiling under the lights and the 30 degrees of the brazilian summer). The average price for an american craft bottle (and even local brazilian ones) is over 7 euros, but can go higher. Of course, taxes are always to blame. And the new hype is the 'session' beers that, as they say, are made to be drunk in "large quantities"... I wonder who´s able to drink a 7-euro beer bottle in large quantities.

    Cheers!

    ReplyDelete