I've just remembered this anecdote I've been told a couple of months ago. It goes somehow like this:
The people of Pivotéka Pivní Rozmanitost went to a craft fair in Ustí nad Labem with their brewing project Pivovar Nomád (I owe these beers a post). At their stand they were selling Žižkovský Svrchňák at 25CZK/0.5l. A man came by and asked about the beer and the person at the stand explained him what it was about, but the man ended up saying that since he didn't know the beer, it must be bad (or something like that), and he went to another stand to buy Gambrinus for 29CZK.
The first reaction of everyone who heard/read this story was (in several languages) "What a twat!", which is actually, unfair. People shouldn't be critisised for their tastes in beer, you and I can legitimately say that Gambáč is crap, so what? We all like at least one thing that other people can legitimately say it's crap. What can be critisised though, to a certain extent, is this bloke's attitude, which didn't show an open mind and a spirit for adventure. However, and much to the chagrin of some, the truth is that consumers with an open mind and spirit for adventure are a minority. Most of the people are conformists, they don't want surprises and will always look for what they know and has been certified by experience, beer is no exception.
This guy has probably grown up drinking Gambrinus, he likes it, he enjoys the beer. Gambrinus is a constant, a certainty, in his life; if everything went pear shaped tomorrow, this geezer knows that his Gambáč will always be there, that it will not let him down, it'll be as good as ever. So, perhaps, this gentleman's reaction was the product of something deeper than the mistrust for something new and unknown. Maybe he was afraid, afraid that he would like Žižkovský Svrchňák more than Gambrinus, afraid that this one could be that epiphanic beer that makes you realise that the stuff you've been drinking all your life wasn't so good after all. And if all of a sudden Gambrinus isn't so good, so reliable, if it's not anymore certainty, a perhaps never was to begin with, what can be the other certainties in his life that are nothing but an emotional mirage?
Maybe I'm overanalising all this, and this bloke, beer tastes aside, was actually a twat after all.
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