tag:blogger.com,1999:blog-5042627331437123482.post5605794137542064172..comments2024-03-17T13:33:13.968+01:00Comments on Pivní Filosof - Beer Philosopher: Selected Readings: MayPivní Filosofhttp://www.blogger.com/profile/17883511608403454943noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5042627331437123482.post-64001087769254285292012-06-05T15:00:35.074+02:002012-06-05T15:00:35.074+02:00It's just a silly swing at the macros. At best...It's just a silly swing at the macros. At best, a clever way to catch the attention of the media. It's not the first time Bernard has done something like this...Pivní Filosofhttps://www.blogger.com/profile/17883511608403454943noreply@blogger.comtag:blogger.com,1999:blog-5042627331437123482.post-39280444397904811432012-06-04T23:14:12.152+02:002012-06-04T23:14:12.152+02:00Thank you for the interesting link to the article ...Thank you for the interesting link to the article on Pividky. I'm too lazy to write in Czech now, so (with permission) I'll comment on it here. Having seen the Bernard billboards, I have to say I don't really understand who the target of this campaign is. I can't imagine that the billboards would sway anyone who would seriously consider buying Branik desitka in a 1.5 liter plastic bottle. Such a consumer is thinking of price and convenience, not tradition or quality. So this seems more like a swipe at the micros, who have really no other way to deliver their beer outside of kegs. This also doesn't make much sense to me, as I don't think that the micros are seriously cutting into Bernard's sales (am I wrong?). Anyway, I would be interested to hear your take on what's motivating this campaign.Michaelnoreply@blogger.com