Comments on Pivní Filosof - Beer Philosopher: A bit of marketing

That's what someone commented on my FB page, b...

2012-01-28T16:24:52.813+01:00

That's what someone commented on my FB page, but it doesn't appear in any of the articles I've seen about the beer.

Anyway, whatever its success might have been, it was sure a gimmick, and a pretty lame one at that, IMO. (Oh, yeah, and they could have hired a better designer for the label.hehe)

The guy behind Faust brews his beers at Avar in Hl...

2012-01-28T16:21:00.829+01:00

The guy behind Faust brews his beers at Avar in Hlucin. so probably this golden one was done there too

Honza, CzBeer.cz

I'm not actually talking about how successful ...

2012-01-26T06:39:25.936+01:00

I'm not actually talking about how successful or not a marketing gimmick has been. This one indeed got a lot of attention, but where was it brewed? (I've heard that in Avar Hlučin).

Max, faust is a winner. For little money lot'...

2012-01-25T22:41:48.103+01:00

Max, faust is a winner.
For little money lot's publicity. And that what's marketing about...

Honza, CzBeer.cz

Know Where you are Coming From. From Personal Expe...

2012-01-25T14:54:54.143+01:00

Know Where you are Coming From. From Personal Experience. Big Company,s, Main Problem ?, Communication !.

In essence, they are both gimmicks. I would have t...

2012-01-25T11:58:39.254+01:00

In essence, they are both gimmicks. I would have thought differently about Faust it if had been a purposely brewed beer, something with a bit of a concept behind. Faust doesn't give me that impression. It's more like as if someone said "You know what'd be cool? Putting gold in beer!" "Yeah! Let's do it!". And the result is something that doesn't bring anything new and hardly any added value to the drinking experience, just like XCLNT.

Besides, I believe there are better and more efficient ways to prove Czechs that beer isn't only something cheap to be drunk in large ammounts. The success of Jubiler IPA, Matuška, Kocour, etc. are proof of that.

Comparing XCLNT to Faust seem unfair to me. XCLNT ...

2012-01-25T11:48:26.158+01:00

Comparing XCLNT to Faust seem unfair to me. XCLNT is regular, mass-produced beer, whilst Faust production is extremely limited - there will be no more than around 200 bottles. It is meant to be something special, it is suitable as a gift. Is it a publicity stunt? Sure. But I believe it could also help changing the way most Czechs see beer: as a cheap drink, which is to be consumed in large amounts.