7 Mar 2012

This week in the Prague Post.

I speak about Fénix, Prazdorj's new (marketing) concoction.

You can read it here.

Na Zdraví!

3 stars Hotels in Prague with 75% discount.

9 comments:

  1. the end of february seems like a strange time to be rolling out a wheat beer. might have better success with it if they'd waited until may or june when it starts to get warmer. also i thought i remembered reading in one of the papers that it was actually bottom-fermented, which struck me as quite odd, but it could've just been a mistake on the part of the reporter, can't seem to find the reference now.

    ReplyDelete
    Replies
    1. The bottom fermented thing turned out to be a mistake, actually. And frankly, I don't think launching it now is such a bad idea. Perhaps, it is the smartest thing of all its marketing. Spring is already around the corner and by the time summer comes the product will have been fully deployed and a few rough edges polished perhaps.

      Delete
  2. Pilsner Urquell beer brewed in Boekelo, the Netherlands. I like Pilsner U, i like Grolsch. But this is.... well lets say: mixed emotions...

    ReplyDelete
  3. I noticed that a place called Balounova restaurace U Břízy in Prague serves the Chlumecký Amber Ale that you mentioned in your Prague Post article.

    Have you been to that place? Seems like they have quite many different beers on tap: http://www.balounovarestauraceubrizy.eu/

    ReplyDelete
    Replies
    1. I've heard about it, but haven't been there yet. All the beers they have are from K Brewery (Lobkowicz now). I had Amber Ale the other day at Pinta, in Argentinská, also with pretty much the same range of beers. Will post a review on Wednesday. (BTW, I'm surprised that, at least on Thursday, Jáma didn't have Amber Ale yet)

      Delete
    2. Thanks for mentioning Pinta, closer to the city centre, having wifi and being non-smoking seems like an ideal choice for trying out the Chlumecký Amber Ale. Will travel to Prague in about 1 1/2 week and look forwards to your review.

      Delete
  4. How does Fenix compares to Hoeggarden? I heard, that this was the beer, they were actually comparing it to during the launch.

    ReplyDelete
    Replies
    1. IMO Hoegaarden is streets ahead of Fénix. In fact, other than the orange peel extract and the coriander, Fénix has very little in common with Hoegaarden. It tastes as if they used a run of the mill Weizen yeast strain and it's not brewed with raw wheat or oats as Belgian Wits usually are.

      It's competition to Staropramen Nefilt., but they are too full of themselves to say it.

      Delete
    2. Thanks. That's what I expect, even though I haven't tried it yet.

      Delete